This Saturday, January 14th, to commemorate what would have been the 101st birthday of Norman "Sailor Jerry" Collins, the rum brand inspired by the iconic tattooer will be sponsoring events in Chicago and NYC where lucky Americana fans could get original Sailor Jerry tattoos ... for free.
The Chicago Tattoo Co. and Fineline Tattoo will each be offering 101 complimentary tattoos from the flash sheet above, on a first come-first serve basis from noon to midnight at Chicago Tattoo and to 10PM at Fineline. Must be 18 or older to get tattooed and obviously 21 or older to get in on the rum drink specials. The Sailor Jerry peeps will be offering those drink specials at nearby Lil' Frankies in NYC and early customers in Chicago will get drink vouchers to be redeemed at neighborhood bar Schuba's. SJ swag will also be handed out to those who beat the rush -- definitely expect crowds. [While there are tons of freebies, tipping your artists and bartenders is appreciated.]
The two tattoo studios are a perfect fit for this celebration. As Nick Colella says:
Chicago Tattoo has a direct lineage to Sailor Jerry through Tatts Thomas. Jerry got his start in Chicago in the mid-twenties with Tatts on South State St. He later moved on to Hawaii. Tatts stayed in Chicago on South State St. until the early sixties when he traveled to work with Amund Dietzel in Milwaukee. After Milwaukee outlawed tattooing, Tatts moved back to Chicago to work with Cliff Raven at what is now The Chicago Tattoo Co; thus, Chicago Tattoo is in the direct and unbroken lineage to Sailor Jerry.
And Mike Bakaty's Fineline Tattoo -- the longest continuing running shop in Manhattan -- also keeps the Sailor Jerry tradition of letting the work speak for itself in its non-pretentious, hardworking old school storefront that welcomes everything from large intricate work to a piece of Traditional flash.
If you can't make it this Saturday to the events, check the artists' portfolios at both shops for Sailor Jerry strong tattoos.
UPDATE: AAlso this Saturday, from 12pm to 12am, Uptown Tattoos at 575 S. Carrolton Avenue in New Orleans, is offering 101 free tattoos of one of several original designs from the flash sheet above. Afterward, patrons are invited to join in on a bar crawl kicking off at 10pm at Flanagan's Pub (625 Saint Philip St.) where they can raise a glass to Norman Collins and sip on signature Sailor Jerry cocktails.