The reputation of the tattoo shop is often based on the work of its artists. Even if the shop is great, a bad artist can damage the shop's overall reputation and potentially harm business.
A great tattoo shop will likely have higher standards for the quality of work that its artists produce. A bad artist might not meet those standards, which can reflect poorly on the shop and potentially harm future business.
A bad tattoo is a permanent mark on the body. Even if it's done in a great shop, a bad artist's work can lead to dissatisfaction, regret, and potentially costly removal or cover-up procedures.
Awake Surf Collective